X Esports is a mobile-first business that will cater to esports first but will also have sports and casino content. The platform will show players live odds for their favorite teams and players. The idea also includes a section called “The Academy” where it has educational content in the form of videos and articles that will teach users how to bet. Even though X Esports was just a working title, I did go ahead and design the branding of X Esports myself. The color scheme is purple as the main color, with secondary colors yellow and green, creating a youthful and contemporary look.
