I led the rebranding of GiG Media to Gentoo Media, collaborating with stakeholders across product, marketing, and C-level leadership to ensure alignment. My role involved conducting market research to shift the brand’s identity from an iGaming focus to a corporate yet vibrant aesthetic tailored for a marketing agency.
I prioritized creating a professional yet engaging brand identity that reflected the company’s evolving mission and values. This included aligning the visual identity with strategic objectives and ensuring consistency across all platforms. The result was a cohesive brand that communicated Gentoo Media’s unique value proposition and positioned it for future growth.
